On top of that the Tesla Model 3 was by far its’ best-selling product with 771 units clocked up.įor the record in the same period it sold four versions of the Model S and one Model X its’ newest machine, the Model Y, has only just hit the streets, but will undoubtedly start to impact on sales in the coming months. Through to the end of November Tesla was the 21st bestselling marque in Ireland (ahead of such as Mini, Lexus, Mitsubishi, Alfa Romeo and Subaru, to name a few) with cumulative sales of 776 units. It has been a hell of a ride, all told, but the successes Tesla has been ticking off have been impressive and a look at the latest Irish car sales figures confirms just how much ground the company has made since being a start-up not twenty years ago. Sure, the company has had a lot of controversial moments, with a lot of issues regarding autonomous motoring and unexplained accidents, cars suddenly bursting into flames, a history of environmental violations, questionable business practices and attempts to silence whistleblowers, journalists and other critics. Indeed to have achieved the success it has in such a short period of time (it was founded in 2003 by the rarely mentioned Martin Eberhard and Marc Terpenning and only joined by Musk in 2004), Tesla has had to be bold, both in terms of its mission aims and its delivery of product. The reason for this is two-fold: firstly, Musk, by virtue of his dope-smoking, child-naming and space race antics, has generated more publicity for the company than could have been achieved by any A-lister secondly, the company actually makes cars which have become the envy of an industry desperately trying to reinvent itself as a clean environmental player.
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